9 Reasons Photographers Should Still Use Instagram in 2022

Since its inception, many people interested in photography have automatically turned to Instagram. But with a bigger shift to video content in 2021, we’ve started to see signs that some photographers are reconsidering using the platform.

Although many photographers have thought about quitting Instagram, the platform is still one of the best places to showcase your work and connect with others. Don’t believe us? Keep reading, and we might convince you.

Why have photographers left Instagram?

Over the summer of 2021, Instagram chief Adam Mosseri took to Twitter to talk about the social media giant’s plans for the second half of this year. In a video on his account, he said Instagram was “no longer a photo-sharing app.”

The ad was taken out of context and angered many photographers, thinking Instagram was leaving them completely behind. Several prominent photographers have even spoken of the benefits of using Twitter for photography instead, which has earned a reputation as a meeting place for photographers.

Why Instagram is still a great platform for photographers

If you are a photographer who has felt disillusioned with Instagram, let us assure you that the platform can still give you immense value. Below are the main reasons why.

1. Instagram brought back the timeline feed

One of the biggest gripes many Instagram users have had in the past is the lack of a timeline feed. However, the company reintroduced this feature in March 2022.

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With the timeline intro to the feed, you can choose whether you want to see posts from everyone you follow. Alternatively, you can select Favorites, showing you content for users you want to see first.

If you want to change your feed to a chronological feed, you can follow the instructions listed in this article.

2. You could make money in the long run

YouTube’s monetization features are well known, TikTok Creator Fund has helped many people create an additional revenue stream, and Twitter has also focused on introducing monetization opportunities. But many criticized Instagram for not doing the same.

This, however, may change in the future. Speaking about Instagram’s plans for 2022, Mosseri said the company wants to “help creators make a living on our platform.”

If you focus on building an Instagram audience now, you could potentially generate additional revenue in the long run.

3. Instagram is starting to value original content again

Perhaps one of Instagram’s biggest problems is that everything popular gets copied. We’ve all seen photos from the same location and angle pop up on multiple people’s feeds, and feeling the pressure to fit in can stifle the creativity of many photographers.

If you’re one of the photographers frustrated by the lack of originality on Instagram, you might want to stick around a bit longer; things are potentially about to change.

Instagram said it will aim to make original content more visible in users’ feeds, which means you could get extra exposure just by being yourself.

4. You can learn a new skill

TikTok’s astronomical success means Instagram can’t ignore video content. And with the success that Reels has had since its introduction, why would the company want to?

Videos aren’t going anywhere and the demand for this type of content is huge. Instead of being deterred by this, you can use this as an opportunity to learn a new skill.

Reels are quite fun to create, and you might discover a new passion if you choose to make videos alongside your photography. Why not take it a step further and create a photography YouTube channel?

5. Plenty of opportunities to have fun and create

The days of Instagram being limited to image sharing are long gone; nowadays, the platform is multifaceted and has several great features to help you stand out. If you’re willing to try new things, you can have fun and let your creativity run wild.

Stories are a great way to show off another side of your creativity, and you can also think about how to create aesthetic flow. You might also consider experimenting with subtitles.

6. Instagram is still very relevant

Even with the many changes to Instagram, the platform remains one of the most important for photos. Even though Twitter has become more accommodating to photographers, many people turn to Instagram for images.

If you want to develop an online presence as a photographer, you can definitely do worse than stick to Instagram.

Most casual users like looking at photos on Instagram, but has everyone who is serious about photography suddenly upped their sticks and abandoned the platform?

Well no. Not by any stretch of the imagination.

Many photographers still use Instagram, which means it’s still a great place to connect with others who love to click the buttons on their cameras. So if you see a photographer you like, why not send them a message of appreciation?

8. Many potential customers still use Instagram

If you want to grow a photography business, you’ll need to figure out where the potential customers are. Ideally, you will establish a presence in these areas to become one of their go-to options.

Regardless of Instagram’s changes to photo sharing, many businesses and admins are still using the platform. You don’t need Instagram to get hired for creative projects, but having an account certainly won’t hurt.

9. Connect easily with your audience

If you want to build a deeper relationship with your audience, you need to connect with them personally. You can earn admiration without social media, but since many people who like your work will be online, having some sort of online presence is a good idea.

With Instagram, you can respond to and like comments from people who like your work. Plus, you can reply to messages and discover hidden gems.

Instagram has certainly evolved since its beginnings, but you don’t have to ditch the platform altogether. Although you can’t grow as quickly if you focus only on photos, you can use the new tools to expand your creativity and continue to connect with interesting people.

If you continue to use Instagram long-term, you could also unlock new opportunities with potential customers and other forms of monetization.


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