E-Commerce and Online Trade Shows Bring Transformative Growth for the Food and Beverage Industry

Hannah Ulbrich is one of many brick-and-mortar business owners who were hit hard when the pandemic hit, eliminating nearly all foot traffic and shutting down wholesale channels as well. Fortunately, their courage and flexibility to go digital to stay afloat paid off. Hannah started using Alibaba.com in 2020 when the supply chain was disrupted. Online procurement met his needs perfectly.s.

The pandemic has dramatically accelerated the rapid expansion of digital technology and transformed the way industries operate at all levels. From billing and payment systems, to managing and storing information, to managing customer relationships and keeping employees connected and engaged, business owners and operators who successfully adopt these new tools and technologies saw the opportunity to gain efficiency and achieve new levels of growth and profitability.

While all sectors of the global economy have been disrupted by the pandemic in one way or another, the food and beverage industry has been among the hardest hit. As the pandemic has hampered traditional sales channels, food and beverage companies have turned to e-commerce and online trade shows that offer access to more global markets and suppliers, greater flexibility operational capacity and the resilience to survive and thrive in difficult times.

In fact, “71% of 2,500 SMBs credit internet connectivity as the reason they survived the pandemic…even as simply as restaurants adopt QR-code menus to gain efficiency while easing workloads” .

In addition, e-commerce and online trade shows are also proving to be a more efficient medium without any business travel costs. It is becoming a natural fit for many industry experts. Dale Harris, the world champion barista, found the experience of finding new supplies on Alibaba.com quite “refreshing”. He said: “If I was looking for an amazing coffee to share, I would start with these Arabica coffees on Alibaba.com first, and add single origin roast and Ethiopia to narrow down my choice because I prefer to taste where a coffee comes from.”

Alibaba.com is giving business owners and purchasing managers more sourcing options when international travel is still subject to certain restrictions. He hosted a series of online trade shows that resulted in tens of thousands of new connections. For example, in December 2021Alibaba.com held an online fair, the global food and beverage selection, which brought together 1,600 exhibitors from around the world, presenting more than 282,000 food and beverage products. Many exhibitors felt that the supply orders they received, including those from countries halfway around the world, would have been nearly impossible to fulfill at an offline event.

Alibaba.com’s largest online event in the first half of the year, March Expo 2022, is a month-long online trade event that connects millions of buyers and suppliers around the world in more than 200 countries and regions. It is set to drive even more connections in the food and beverage industry by giving buyers access to an unparalleled array of vendors to choose from, offering competitive pricing at varying MOQs and quality levels, through l through suppliers from different countries and regions. This allows food and beverage shoppers to find exactly what they need, when and how they need it, and at a price that works for them and their business.

How End-to-End Sourcing Works on Alibaba.com

You can find everything you need in one place.

  • Find Products and Vendors: Connect with over 230,000 manufacturers, wholesalers, and distributors who can create anything you’re looking for.
  • Place and protect your order: Protect your orders for free with Alibaba.com Trade Assurance, our order protection service that ensures your goods are produced as expected and on time.
  • Ship and Receive Your Goods: Alibaba.com has partnered with major industry players to provide you with reliable and seamless multi-model shipping solutions.

Take your food and beverage business to the next level by browsing Alibaba.com Food and Beverage Pavilion today.

About Alibaba.com

The first business unit of the Alibaba Group, Alibaba.com is a leading global B2B e-commerce platform that aims to make doing business anywhere easier. Launched in 1999, Alibaba.com is engaged in services covering all aspects of commerce, including providing businesses with tools that help reach a global audience for their products and helping buyers discover products, find suppliers and place online orders quickly and efficiently. Learn more about Sell ​​on Alibaba.com.


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