Encourage wedding business as off-season demand soars

Industries dependent on weddings, including planners, vendors and hotel companies, saw an unprecedented upturn in demand between May and June. “Weddings aren’t as elaborate as they were pre-pandemic as guest lists are always limited for a luxury wedding, but they’re willing to spend lavishly on the experience, specialty cuisines, offbeat weddings and destinations,” Mukta Kapoor, director of Yuna Weddings and Events, which organizes luxury weddings, said Yuna has seen business grow 15% this year compared to fiscal 2019-20, said -she adds.

Vikram Mehta, Founder and Executive Director of Mpire Events, said he had never seen such an increase in demand for wedding-related services. “It’s a different story for the next four to five months. The requirement for good quality service providers and hotels is the highest I have ever seen in the wedding industry,” he added.

The surge in demand came as a surprise to many, given that April-September is not wedding season in India. However, pent-up demand and timing of auspicious dates had a big part to play in the recovery.

Wedding services website WeddingSutra.com said vendor prices have skyrocketed due to increased demand, especially on auspicious dates. Parthip Thyagarajan, co-founder and managing director of WeddingSutra, said popular wedding destinations such as Rajasthan, Goa, Lonavala, Alibag, Karjat, Mahabalipuram and Silliguri have seen an increase in rentals, room rates and guarantees. minimal.

“Places like The Leela and Fairmont Jaipur, Leela Udaipur, Suryagarh Jaisalmer; Taj properties in Goa; Sheraton Mahabalipuram, The Oberoi Sukhvilas in Chandigarh and Della Lonavala have increased their prices by 20-40% in 2022 compared to the same pre-covid dates,” Thyagarajan said.

Despite the rise in prices, requests are pouring in. The Taj Mahal Hotel New Delhi, supported by Indian hotels, has seen a huge increase in business queries and revenue.

“Generally, in the past, this area was not known for its high demand from the wedding segment. The significant increase in demand started in November and continued, except for the few weeks January and February due to third wave restrictions caused by covid-19,” said Satyajeet Krishnan, New Delhi Regional Manager and General Manager of the hotel.

The preference for residential weddings, large venues and outdoor celebrations has also increased, he said. “Weddings and wedding-related activities have not only increased significantly, but have also become an all-season segment and the trend has been encouraging,” Krishnan added.

New Delhi’s Imperial, which had focused on weddings during the pandemic, saw around 20% of its revenue come from the segment. It’s never been the mainstay before, said Bhuvnesh Kaul, director of sales and strategic planning at Imperial. However, while the hotel was hosting 9-10 events a month after covid, it has gone back to two or three weddings a month and the hotel is generating more business from other sources.

Abhishek Sharma, general manager of Raffles Hotels and Resorts in Udaipur, said that while it may not be wedding season, May and June have “muhurat” dates and the hotel is holding three full weddings. “We are a 100 room hotel and we only do buyout weddings and have performed 20 weddings since we began operations in 2021.”

House on the Clouds, which specializes in wedding photos, receives up to three times more requests than in 2019. “There are requests until August-October, which is generally not considered a busy time,” said Siddharth Sharma, Founder and Director. , House on the Clouds, which recently covered the wedding of Alia Bhatt and Ranbir Kapoor.

However, the wedding industry is largely unorganized. In 2016, the Indian wedding market was estimated at 3.68 trillion, according to a KPMG report titled Online Marriage and Marriage Services Market Research in India.

To subscribe to Mint Bulletins

* Enter a valid email

* Thank you for subscribing to our newsletter.

Comments are closed.