exclusive photographs by guy bourdin lead net-a-porter art sale with AP8

The beginning of the AP8

When AP8 curator and co-founder Viola Raikhel and her team envisioned what the art and products of photography might look like, they avoided delving into the industry at a glance, but learned it first to understand what makes art covetable and collectible. They went on to reveal why it was missing online. They noticed how online art platforms practice the tradition of mass collecting by hosting hundreds of artists and making their works available in many sizes and frame options, perhaps without regard to their quality. overall and their impact on collectors and customers.

In response, they created AP8 which took the guesswork out of buying art by curating museum-quality artwork with accompanying provenance to authenticate and enhance artwork as the we build our collection. The company works directly with artists and their estates to ensure that each collection is curated and produced as a unique series of certified limited editions. The company writes that AP8 artwork comes framed and ready to display at home as the artist intended, white gloves and all, and that all AP8 collections are available while supplies last and are never reproduced again.

“Collecting art, like all collecting, is about what you desire, what you love, and what you consider valuable. AP8 brings you art to love, covet, and collect,’ Raikhel writes. Such a mission has grown its roots and touchpoints as the company partners with luxury online retailer Net-a-Porter to bring the public quality limited edition prints and frames from revered artists in the world. world, starting with the French photographer Guy Bourdin, the double ‘the God of Fashion Photography.’

images courtesy of Guy Bourdin Estate, AP8 and Net-a-Porter

Luxury brands meet art

‘There is no more fabulous treasure for all things fashion, luxury and beauty than Net-A-Porter. The arbiter of taste for amazing women, Net-A-Porter forever changed the way we shop; now they are also changing the way we collect art,” Raikhel writes. Thanks to this collaboration, Net-A-Porter is now launching the sale of art on its site, rubbing shoulders with the most coveted designer brands such as Gucci, Cartier, Chloé, Balenciaga, Saint Laurent, Prada and Stella McCartney, for n’ cite just a few.

Raikhel continues that Net-A-Porter has partnered with AP8 to curate art collections to position alongside luxury and fashion must-haves. For the curator and co-founder, the collaboration distills everything that makes art covetable and collectable, taking the guesswork out of buying art while being associated with a seamless buying experience, the two passions that make up the cornerstones of AP8. The first series released by the collaboration includes a series of ten framed photographs by French artist and fashion photographer Guy Bourdin. Guy Bourdin, whom Raikhel calls ‘the most influential fashion photographer of our time, single-handedly transformed his medium into fine art.’

Interested customers could only acquire these exclusive prints through Net-A-Porter with less than 100 units of each piece available. This selection of his most iconic and recognizable images has previously only been seen in select museums, publications and galleries around the world, but today buyers and collectors around the world can have the opportunity to keep these precious memories in their private and precious spaces. AP8 has digitally verified each coin through a technique called shorthand cryptography. “It’s a fancy way of saying hidden from the human eye and only detectable by scanning them digitally,” Raikhel adds. A certification code is also recorded for each artwork to provide a record of provenance.

exclusive photographs by guy bourdin lead net-a-porter art sale with AP8
Guy Bourdin framed print, 43” x 29”

Guy Bourdin and the fashion of photography

Born in France in 1928, Guy Bourdin dabbled in experimental photography, primarily adopting color as the driving force behind his imagery. Bourdin was a key contributor to French Vogue from 1955 through the late 80s, often featuring what, at that time, was considered “bold and provocative images with a unique contemporary aesthetic.” His work overlaps between surrealism and subjective photography, drawing on the past for the influence of surrealism which is seen in the way Bourdin approached still life and portraiture.

Anchoring the eye of a painter, Bourdin created images that spoke stories through their compositions, both in monochrome and in color. He conversed with his audience through the stories of his images, implying that the image emphasizes the essence of product displays. Using fashion photography as a medium, her messages crossed the realms between the absurd and the sublime, as can be seen through the photographs in this article, all of which relish the luxury of suggestive storytelling and surreal aesthetics, of relentless perfectionism and sharp humour, and his aura of a perfectionist imager.

His images stop the steps and attract attention, thanks to his direction, his style and his vision. He has created his photoshoot sets in bedrooms, on the beach, in nature or in cityscapes, and the drama and tension that unfolds in these everyday scenes piques the viewer’s subconscious, an invitation to step into his or her imagination. He also infused his images with hyper colors to lull viewers to lay their eyes on and structured compositions of cropped elements such as low skies with high backgrounds and the interplay of light and shadow.

exclusive photographs by guy bourdin lead net-a-porter art sale with AP8
Guy Bourdin framed print, 40” x 29”

exclusive photographs by guy bourdin lead net-a-porter art sale with AP8
Guy Boudin framed print, 30” x 30”

exclusive photographs by guy bourdin lead net-a-porter art sale with AP8
Guy Bourdin framed print, 42” x 29”

exclusive photographs by guy bourdin lead net-a-porter art sale with AP8
Guy Bourdin framed print, 40” x 29”

exclusive photographs by guy bourdin lead net-a-porter art sale with AP8
Guy Bourdin framed print, 40” x 29”

project info:

Last name: Net-A-Porter sells art

brands: Net to wear, AP8

photographer: Guy Bourdin

Matthew Burgos | design boom

June 14, 2022

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