HelloFresh, Illumination and Universal Pictures are launching a Minions Pizza Kit and Contest to celebrate the theatrical release of Minions from Illumination: The Rise of Gru
NEW YORK–(BUSINESS WIRE)–To celebrate the new action-comedy from Illumination and Universal Pictures, Minions: The Rise of Gru, which hits theaters on July 1, HelloFresh, the world leader in meal kits, has teamed up with the Minions of Illumination to bring some joyful mayhem to kitchens across the country. With the introduction of the Minions Pizza Kit, available exclusively on the HelloFresh Marketplace, consumers can go crazy creating Minion-shaped pizzas using fresh ingredients and step-by-step recipe cards that ship straight to their doorstep.
Offering endless customization options and deliciousness, each Minions Pizza Kit includes thin crust pizza dough and a wide range of farm-fresh ingredients to make four personal-sized pizzas. With toppings like mozzarella cheese, pesto, spinach, green pepper, sausage and mushrooms – plus unconventional and playful additions – consumers can use their creativity in the kitchen to design a flavorful pizza that will look like their favorite Minion.
Bringing kitchen mayhem to theaters nationwide, HelloFresh is also offering two Fandango movie tickets* to see Minions: The Rise of Gru at their local theater with every purchase of the Minions Pizza Kit.
Win an actual version of Gru’s Cheese Blaster with the Cook Up Some Mischief: Minions Pizza Challenge
From June 18 to July 4, HelloFresh is launching the Cook Up Some Mischief: Minions Pizza Challenge** where three grand prize winners will receive a year’s supply of HelloFresh meals and a new kitchen gadget inspired by Minions: The Rise of Gru — a real Cheese Blaster! Designed to look like Gru’s Cheese Blaster as seen in the new movie, this real-life version will blast gooey, gooey cheese onto nachos, tacos, hot dogs, broccoli, or anything home cooks desire. Additionally, 50 winners will also be chosen to receive exclusive prize packs filled with HelloFresh X Minions-designed kitchen items that complement any take-home pizza night and must-see movie tickets. Minions: The Rise of Gru.
To participate in the Cook Up Some Mischief: Minions Pizza Challenge, consumers can share their Minions pizza creations by:
Post to Instagram and/or Twitter using the hashtag #HelloFreshMinions, #contest and tagging @HelloFresh
Or, by visiting Facebook.com/HelloFreshUS and posting their pizza image in the comments section of the pinned post at the top of the page
Or, by uploading their pizza image using the form at HelloFresh.com/minionschallenge
Pizza entrees will be selected by a panel of judges based on flavor, creativity, and realistic representation of their Minion culinary creation. For a full set of rules and regulations and to learn more, visit hellofresh.com/minionschallenge.
“At HelloFresh, we design all of our meal kits to provide a fun at-home dining experience that families can do together, so it was only natural to team up with Illumination and Universal Pictures to create a Minions-inspired pizza kit to celebrate. the upcoming release of Illumination’s Minions: The Rise of Grusaid Jens Reich, Marketing Director and General Manager of HelloFresh US. “With each pizza kit, families can add creativity – and maybe even a little chaos – to pizza night. We can’t wait to see the playful and delicious creations our customers whip up!
The HelloFresh Minions Pizza Kit is available for delivery June 18 through July 1 for $19.99. HelloFresh customers can add the pizza kit to their weekly meal selections through the HelloFresh Marketplace.
*”“Two Free Movie Tickets” offer available to HelloFresh customers with a subscription order combined with a complementary order of the HelloFresh Minion Pizza. The Fandango promotional code (“Code”) is valid for the purchase of 2 movie tickets ($20 per ticket, up to up to $40 total ticket value and convenience fee) to view Minions: The Rise of Gru at Fandango partner theaters in the United States. Code is void if not redeemed by 9/30/2022 or when Minions: The Rise of Gru is no longer in theaters, whichever comes first. Valid only for movie ticket purchases made on Fandango.com or through the Fandango app and cannot be redeemed directly at a movie theater box office. If lost or stolen, cannot be replaced. Not redeemable for cash, unless required by law. Void where prohibited. Not valid with any other offer. Disposable. Prohibited for resale; void in case of sale or exchange. If the cost of movie tickets with Fandango’s convenience fee included is more than the maximum value of the code, the user must pay the difference. Any difference in price between the movie ticket purchased and the maximum value of the Code will not be refunded. Fandango Loyalty Solutions, LLC is not a sponsor or co-sponsor of this promotion. Use of the code is subject to Fandango’s terms and policies at www.fandango.com/terms-and-policies. See www.hellofresh.com/minions for more details.
**No purchase necessary. For rules and details visit hellofresh.com/minionschallenge.
About Minions: The Rise of Gru
This summer, from the biggest global animation franchise in history, comes the origin story of how the world’s greatest super-villain first met his iconic Minions, forged the team cinema’s most despicable villain and faced off against the most unstoppable criminal force ever assembled in Minions: The Rise of Gru.
Long before he became the master of evil, Gru (Academy Award® nominee Steve Carell) is just a 12-year-old boy in the suburbs of the 1970s, plotting to take over the world from his basement. It’s not going particularly well. When Gru crosses paths with Minions, including Kevin, Stuart, Bob and Otto, a new Minion wearing suspenders and desperate to please, this unexpected family joins forces. Together they build their first lair, design their first weapons, and strive to execute their first missions.
When the infamous supervillain supergroup, the Vicious 6, ousts their leader, legendary martial arts fighter Wild Knuckles (Oscar® Alan Arkin), Gru, their most dedicated fanboy, interviews himself to become their newest member. . The Vicious 6 are unimpressed with the budding little villain, but Gru outwits them (and infuriates them), and he suddenly finds himself the mortal enemy of the pinnacle of evil. With Gru on the run, the Minions try to master the art of kung fu to help save him, and Gru discovers that even the bad guys need a little help from their friends.
Featuring more spectacular action than any film in Illumination history and filled with the franchise’s signature subversive humor, Minions: The Rise of Gru features a thrilling new cast, including Vicious 6: Taraji P. Henson as the cool and confident leader Belle Bottom, whose chain belt doubles as a deadly disco-ball mace; Jean-Claude Van Damme as nihilist Jean Griffe, who is armed (literally) with a giant robotic claw; Lucy Lawless as Nunchuck, whose traditional nun’s garb hides her deadly nun chucks; Dolph Lundgren as Swedish roller-skating champion Svengeance, who dispenses his enemies with spinning kicks from his spiked skates; and Danny Trejo in Stronghold, whose giant iron hands are both a threat to others and a burden to him.
The film also stars Russell Brand as young Dr. Nefario, an aspiring mad scientist, Michelle Yeoh as Master Chow, an acupuncturist with mad kung fu skills, and Academy Award-winning Julie Andrews. ®, as Gru’s self-centered mother.
Led by the franchise’s original creators, Minions: The Rise of Gru is produced by visionary Illumination founder and CEO Chris Meledandri and longtime collaborators Janet Healy and Chris Renaud. The film is directed by franchise filmmaker Kyle Balda (Despicable Me 3, Minions), co-directed by Brad Ableson (The Simpsons) and Jonathan del Val (The Secret Life of Pets films), and features the iconic voice of Pierre Coffin as the Minions and a killer ’70s soundtrack courtesy of legendary Grammy-winning music producer Jack Antonoff.
HelloFresh is the world’s leading integrated food solutions group, operating in 16 international markets. In 2020, HelloFresh delivered over 278 million meals to customers across the United States. With the goal of helping Americans eat more sustainably, HelloFresh is the first carbon-neutral meal kit company. HelloFresh was named America’s Best Meal Kit Customer Service of 2020 and voted America’s Most Trusted Meal Kit Brand in 2021 and 2022 by Newsweek. HelloFresh was founded in Berlin in November 2011 and has US offices in New York, Chicago and Boulder.
Illumination, founded by Academy Award® nominated Chris Meledandri in 2007, is one of the entertainment industry’s leading producers of animated event films, including Despicable Me, the most successful animated franchise in film history. The company’s releases include two of the top 10 animated films of all time, and its iconic and beloved franchises, steeped in memorable and distinct characters, global appeal and cultural relevance, have grossed more $6.4 billion worldwide.
Illumination, which has an exclusive financing and distribution partnership with Universal Pictures, is the creator of the world of Despicable Me. The deductible includes Minionsthe fourth-highest-grossing animated film of all time and the highest-grossing film in Universal’s history, as well as the Oscar®– nominated Despicable Me 2 and Despicable Me 3which grossed over $1 billion at the worldwide box office.
Illumination launched two additional original franchises that captivated audiences around the world. The first one The secret life of pets the film achieved the best opening for an original film, animated or otherwise, in US history, and the studio followed up that success in 2019 with The secret life of pets 2. The resounding success of Illumination, To singbecame the studio’s latest global franchise with Sing 2 in December 2021. Additionally, Illumination’s The Grinch of Dr. Seuss continues to hold the record for the biggest opening weekend of any Christmas-themed movie in history. Upcoming Illumination films include Minions: The Rise of Gru on July 1, 2022 and a new Super Mario Bros. in April 2023.
About Universal Images
Universal Pictures is a division of Universal Studios (www.universalstudios.com). Universal Studios is part of NBCUniversal. NBCUniversal is one of the world’s leading media and entertainment companies in the development, production and marketing of entertainment, news and information to global audiences. NBCUniversal owns and operates a valuable portfolio of news and entertainment networks, a leading motion picture company, major television production operations, a group of leading television stations and world-class theme parks. NBCUniversal is a subsidiary of Comcast Corporation.