Tinder BLIND DATES lets users chat with dates BEFORE viewing photos

Tinder launches BLIND DATES! Users can now engage in timed chats with potential matches BEFORE viewing their photos

  • Tinder has launched a new feature called “Fast Chat: Blind Date”
  • Users will complete icebreaker questions, before being placed in a chat with a match
  • Full profiles are only revealed if the two members decide to match after chatting
  • Tinder said the experience taps into Gen Z’s 90s nostalgia and desire to experience pre-smartphone dating










It’s the go-to app for millions of singles around the world looking for love.

And now, Tinder has taken a cue from Blind Date with the launch of its latest feature, “Fast Chat: Blind Date.”

The tool allows users to enter timed chats with potential matches before viewing their profile or photos.

Tinder hopes this feature will encourage users to focus more on personality than appearance when looking for a match.

Kyle Miller, VP of Product Innovation at Tinder, said: “There’s something really special about letting conversation introduce someone’s personality, without the preconceptions that can be made from photos. .”

Tinder took inspiration from Blind Date with the launch of its latest feature, “Fast Chat: Blind Date”

Blind date: how does it work?

Users can answer a series of questions and allow Tinder to match them based on similar responses before entering a timed chat based on multiple-choice prompts.

For example, prompts will include “It’s okay to wear a shirt ____ times without washing it” and “I put ketchup on ____”.

Full profiles are only revealed if the two members decide to match after chatting.

The dating app said its ‘Fast Chat: Blind Date’ feature is aimed at its Gen Z users – those between the ages of 18 and 25, who make up more than 50% of its members – who want an approach “personality first” to find a partner and seek “authentic relationships”.

Users can answer a short series of icebreaker questions and allow Tinder to match them based on similar answers before entering a timed chat based on multiple-choice prompts.

For example, prompts will include “It’s okay to wear a shirt ____ times without washing it” and “I put ketchup on ____”.

Full profiles are only revealed if the two members decide to match after chatting.

Tinder said the experience taps into Gen Z’s 90s nostalgia and desire to experience pre-smartphone dating.

In early testing, members using the Blind Date feature made 40% more matches than those using another Fast Chat feature with visible profiles.

A survey for Tinder found that 47% of UK Gen Z adults think a blind date could allow them to meet someone they would normally forget about, and 30% like the idea of blind date because they value ‘authenticity’. above all’.

Tinder said the experience taps into Gen Z's 90s nostalgia and desire to experience pre-smartphone dating.  Tinder's new Blind Date feature was inspired by the popular ITV programme, hosted by Cilla Black (left)

Tinder said the experience taps into Gen Z’s 90s nostalgia and desire to experience pre-smartphone dating. Tinder’s new Blind Date feature was inspired by the popular ITV programme, hosted by Cilla Black (left)

Mr Miller said: ‘We’ve all seen the mix of anticipation and excitement on a blind date bring some of our favorite movie or TV characters, and we wanted to recreate that experience for today’s generation with the Blind Date function.

“The new Blind Date experience offers a surprisingly fun, joke-based way to interact and bond that’s all new to Tinder.”

Blind Date is available now in the US and will soon be rolling out to Tinder members worldwide.

HOW DID ONLINE DATING BECOME SO POPULAR?

The very first incarnation of a dating app dates back to 1995 when Match.com was first launched.

The website allowed singles to upload a profile, photo and chat with people online.

The app was intended to allow people looking for long-term relationships to meet.

eHarmony was developed in 2000 and two years later Ashley Madison, a site dedicated to infidelity and cheating, was launched for the first time.

A plethora of other dating sites with a unique target demographic were created over the next 10-15 years, including: OKCupid (2004), Plenty of Fish (2006), Grindr (2009), and Happn (2013).

In 2012, Tinder was launched and was the first swipe-based dating platform.

After its initial launch, its usage snowballed and by March 2014 there were one billion matches per day worldwide.

In 2014, Tinder co-founder Whitney Wolfe Herd launched Bumble, a dating app that empowers women by allowing only women to send the first message.

The popularity of mobile dating apps such as Tinder, Badoo and more recently Bumble is attributable to a growing number of younger users with busy schedules.

In the 1990s, online dating was stigmatized as a last desperate attempt to find love.

This belief has dissipated and now around a third of marriages are between couples who met online.

A 2014 survey found that 84% of dating app users used online dating services to seek a romantic relationship.

Twenty-four percent said they explicitly use online dating apps for sexual encounters.

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